Shangyi International Medical Alliance Core Information (English Version)

1. Basic Overview

· Company Name: Guangzhou Shangyi Medical Technology Co., Ltd. (Shangyi Medical)

· Founded: 2021

· Founder & CEO: Dr. Nie Xiaoling (Former Dean of Beijing Sanlitun International Community Service Center; top TCM doctor for foreign patients in China; “TCM doctor for diplomats”)

· Brand Positioning: International integrated TCM & Western medicine brand; “JD.com” in the TCM industry

· Core Mission: Enable self healing of the body, enhance national cultural confidence, rebuild global discourse power of the Chinese nation, and provide a Chinese solution for the community with a shared future for mankind

· Development Goal: Build the No.1 international TCM medical brand overseas

· Core Model: NTD Model – National + TCM + Internet + Diplomats

· Target Users: Overseas Chinese + Foreign patients

· Current Scale (2023):

o Total users: Over 10,000

o Contracted doctors: 60 (target 70 by end 2023); 80% with master’s or doctoral degrees

o Medical alliances: 5 (4 domestic, 1 overseas); target 10 by end 2023

2. Policy Background

· Since 1949, the Chinese government has continuously promoted TCM development.

· 1988: State Administration of Traditional Chinese Medicine established to coordinate TCM development domestically and abroad.

· May 2021: General Secretary Xi Jinping emphasized further developing TCM, interpreting TCM principles with modern science, and pursuing integrated TCM & Western medicine.

· June 2021: Seven ministries jointly issued policies supporting high quality development of TCM service export bases.

· March 2022: The 14th Five Year Plan listed “promoting TCM to the world” as one of six key TCM development tasks.

· Latest State Council policy: TCM diagnosis required in all TCM Western medicine hospitals; TCM compulsory for all medical and pharmaceutical students.

3. Core Business Model: OMO (Online Merged Offline) Integrated Medical Service

Online Services

· General online consultation (flagship product, 70% of revenue)

· Specialties: Andrology, internal medicine, neurology, etc.

· Treatment for various difficult and complicated diseases

· Family doctor service for foreign residents and high net worth families in China

· Health consultation and health assessment

Offline Services

· Limited in person consultation

· Global TCM herbal preparation and delivery (main profit source, high gross margin and high barrier)

· TCM treatments: acupuncture, tuina massage, etc.

· TCM culture salons, health salons, Wu Qin Xi exercises, etc.

Customer Value

· Shift from random one off visits to long term health lifestyle

· High customer stickiness, loyalty, and conversion rate

4. Core Competitive Advantages

4.1 Scarce Bilingual TCM Doctors

· Top IP: Dr. Nie Xiaoling (leading TCM doctor for foreign patients)

· Reproducible system: Bilingual TCM doctor training system replicating Dr. Nie’s success

· Top team: Experts and PhDs from top tier hospitals in Beijing, Guangzhou, Shenzhen, Zhuhai; foreign doctors from Slovakia, South Korea, Spain; senior TCM masters as visiting consultants

· Resource barrier: Deep cooperation with public top tier hospitals

4.2 Global Medical Alliance Network

· Cooperative institutions: 4 hospitals, 1 overseas clinic, 2 Fortune Global 500 state owned enterprises, 1 overseas TCM pharmacy

· Covered cities: Guangzhou, Shanghai, New York, Vancouver, Toronto, London, etc.

· Positioning: TCM consultation center + TCM health culture base + member activity venue

4.3 Exclusive Embassy Resources

· Provided TCM services for ambassadors and diplomats from over 100 embassies

· Strategic cooperation with multiple embassies for family doctor services

· Global Promotion Ambassador: Wife of Slovak Ambassador (Western medicine general practitioner and TCM enthusiast)

· Held “TCM Salons in Embassies” series; signed family doctor agreement with Indonesian Embassy

4.4 Efficient HVS Operation System

· Unique algorithm for accurate doctor patient matching

· Mature online consultation and third party medicine delivery

· AI assisted diagnosis

· Multi channel marketing: bilingual celebrity doctors, word of mouth referral, membership system, institutional cooperation (elderly care, insurance)

5. Key Partners

· State owned Enterprise: Shenzhen Foreign Service Group (SZFESCO)

· Embassies & Consulates: Slovakia, Indonesia, Italy, Malawi, Canada, Pakistan, Philippines, Armenia, Papua New Guinea, etc.

· Medical Institutions: Sanfine International Hospital, Clifford Hospital, Yunshan Medical, Zhuhai Hospital of Integrated Chinese and Western Medicine, Royal Cancer Hospital, etc.

6. Success Cases

· Canadian Ambassador: Chronic bronchitis cured by TCM

· Lithuanian Ambassador: Rhinitis cured by TCM herbs

· South African Diplomat: Migraine eliminated after 7 acupuncture sessions; sleep greatly improved

· Wife of Slovak Ambassador: Recognizes TCM’s holistic therapeutic concept

· Andrology patient: Frequent and urgent urination completely cured by TCM

7. Development Plan

8. Media Coverage & Official Recognition

· Exclusive interview on CCTV Influence Era

· Reported by Xinhuanet, Ifeng News, Global Times

· Highly praised by Beijing Administration of Traditional Chinese Medicine for TCM services for diplomats